Cynthia Marshall 2024 JA BHOF Laureate

Cynthia "Cynt" Marshall

CEO of the Dallas Mavericks,President & CEO, Marshalling Resources Consulting,Retired AT&T Executive Officer and Author

Cynt Marshall has been a dynamic force for inclusion and diversity within the Mavericks organization and over a 36-year career at AT&T.  When Cynt was hired as the CEO of the Mavs in March 2018, she set her sights on a culture transformation.  Her vision was for the Mavericks organization to become the NBA standard for inclusion and diversity. Cynt brought transparency, trust and her values-based leadership style that evolved the company culture.

Prior to her joining the Mavs, Cynt founded Marshalling Resources, a consulting firm specializing in Leadership, Diversity & Inclusion, Culture Transformation and overall optimization of people resources. Upon the company naming its first Chief Inclusion Officer in June 2017, Cynt worked with The Dow Chemical Company to develop and implement a strategy for institutionalizing an inclusive culture. Dow was named to DiversityInc’s Top 50 list in 2018 and has consistently climbed the rankings. The company is also now recognized on Fortune’s Great Place to Work lists.

Cynt’s notoriety began many years ago as a young Officer at AT&T and grew exponentially when she served as Senior Vice President – Human Resources & Chief Diversity Officer at AT&T.  Cynt led the team that created a world class Diversity and Inclusion culture, landing AT&T in the top 3 on Diversity Inc’s Top 50 list of companies.  She also spearheaded the work that for the first time placed AT&T on Fortunes 100 Best Companies to Work For list in 2017, one of only two Fortune 50 companies.

Before her SVP-Human Resources and Chief Diversity Office roles, Cynt served as President-AT&T North Carolina where she became the first African-American chair of the North Carolina State Chamber of Commerce. Prior to her North Carolina appointment, Cynt held a variety of executive positions in California.

Widely recognized for her visionary leadership and ability to get things done, Cynt is the recipient of several honors and awards, including the 2022 Dallas Holocaust and Human Rights Museum Hope for Humanity award. In 2021, Forbes named Cynt one of 15 of the world’s most inspiring female leaders. Cynt received the 2020 Girl Scouts of America Lifetime Achievement award and was touted as one of Adweek’s 30 Most Powerful Women in Sports. The Dallas Mavericks have twice received the NBA’s Inclusion Leadership award.

Cynt graduated from the University of California-Berkeley with degrees in Business Administration and Human Resources Management.  She currently serves on four corporate boards including BGSF Staffing, JELD-WEN, Chime Financial, Inc. and Yahoo. She also serves on several non-profit boards, including, but not limited to, Dallas CASA (board chair), Dallas Regional Chamber, Texas Women’s Foundation, T.D. Jakes Foundation, Pro Sports Assembly, and Executive Leadership Council (ELC) and is a member of the University of California at Berkeley Board of Visitors.

Cynt’s first book, You’ve Been Chosen, was released in September 2022 and nominated for an NAACP Image award. She grew up in Richmond, California and lives in Dallas, Texas. Cynt and her husband, Kenneth Marshall, have four adult children.